Privacy Policy
Last updated: September 9, 2026
Itralay (“Itralay”, “we”, “us”, “our”) operates the website itralay.com (the “Site”). This Privacy Policy explains what personal information we collect from visitors and customers, how we use and protect it, and the choices and rights you have regarding your information. By using the Site or placing an order with us, you agree to the practices described in this policy.
1. Information We Collect
We may collect the following categories of information when you browse the Site, create an account, place an order, or contact us:
- Contact and identity information: name, email address, phone number, billing and shipping address.
- Order information: products purchased, order value, order history, and any notes you provide with an order.
- Payment information: our payment gateway partner (Razorpay) processes card, UPI, netbanking and wallet payments on our behalf. We do not collect or store your full card, UPI or bank account details on our servers; these are handled directly by our payment gateway in accordance with its own security standards and privacy policy.
- Account information: if you create an account, your login email and encrypted password.
- Communications: messages you send us via email, WhatsApp, contact forms or phone, and any information you choose to include in them.
- Technical and usage information: IP address, browser type, device information, pages visited, and cookies (see Section 4 below).
2. How We Use Your Information
We use the information we collect to:
- Process, fulfil and deliver your orders, including sharing necessary details with our courier and logistics partners.
- Process payments and refunds through our payment gateway.
- Communicate with you about your orders, account, or customer support queries.
- Send order-related transactional messages (email, SMS, WhatsApp) such as order confirmations and shipping updates.
- With your consent, send you marketing communications about new products, offers or promotions; you may opt out at any time.
- Improve our Site, products and customer experience, and detect or prevent fraud and abuse.
- Comply with applicable tax, accounting and legal obligations, including under Indian law.
3. Sharing of Information
We do not sell your personal information. We share information only where necessary, with:
- Payment gateway providers (such as Razorpay) to process payments.
- Courier and logistics partners to deliver your orders.
- Service providers who help us operate the Site (such as web hosting and email/SMS/WhatsApp delivery providers), who are only permitted to use your data to provide services to us.
- Government authorities or law enforcement, where required by law, court order, or to protect our legal rights.
4. Cookies
Our Site uses cookies and similar technologies to keep you signed in, remember items in your cart, understand how visitors use the Site, and support features such as WooCommerce checkout. You can control or disable cookies through your browser settings; however, some parts of the Site (such as checkout) may not function properly without them.
5. Data Security
We take reasonable technical and organisational measures to protect your personal information against unauthorised access, alteration, disclosure or destruction. However, no method of transmission over the internet or electronic storage is completely secure, and we cannot guarantee absolute security.
6. Data Retention
We retain personal information for as long as necessary to fulfil the purposes described in this policy, including to comply with legal, accounting, or reporting requirements (such as invoicing and tax records under Indian law), and to resolve disputes.
7. Your Rights and Choices
Subject to applicable law, you may request to access, correct, or delete the personal information we hold about you, or withdraw consent for marketing communications, by contacting us at info@itralay.com. We will respond to verified requests within a reasonable time. Please note we may need to retain certain information where required by law (for example, financial records).
8. Children’s Privacy
Our Site and products are not directed at children. We do not knowingly collect personal information from children. If you believe a child has provided us with personal information, please contact us so we can remove it.
9. Third-Party Links
Our Site may contain links to third-party websites or services (including social media and payment providers). We are not responsible for the privacy practices of those third parties, and we encourage you to review their privacy policies separately.
10. Grievance Officer
In accordance with the Information Technology Act, 2000 and rules made thereunder, the details of our Grievance Officer are provided below for any complaints or concerns regarding this Privacy Policy or the processing of your personal information:
Grievance Officer, Itralay
Opposite Freeganj Gurudwara, Ujjain, Madhya Pradesh 456010, India
Email: info@itralay.com
Phone: +91 9009000787
11. Changes to This Policy
We may update this Privacy Policy from time to time to reflect changes in our practices or for legal, operational or regulatory reasons. The “Last updated” date at the top of this page indicates when it was last revised. We encourage you to review this page periodically.
12. Contact Us
If you have questions about this Privacy Policy, please contact us:
Itralay
Opposite Freeganj Gurudwara, Ujjain, Madhya Pradesh 456010, India
Email: info@itralay.com
Phone: +91 9009000787